All good SEO consultants follow a single basic principle: Never believe something to be true unless you’ve tried and tested it for yourself.

The key ingredients for great SEO are very simple: hard work, time and a little imagination. A lot of people give up when they don’t see results straight away, or work too aggressively and see their site get penalised. The worst thing you can do is give up on your website; there’s always a way to move forward.

Approaching SEO

SEO is basically divided into two key forks: high authority sites and low authority sites. Each fork is subject to a very different set of rules, which is why getting straight SEO advice that applies to your website can be a lot harder than it seems, and is one reason why so much misinformation about search engine optimisation is spread across the web. Whilst my approach to SEO varies depending on the situation and website, I always follow these golden rules:

If you can’t explain it simply, you don’t understand it well enough. – Einstein

  1. Actively avoid presenting search engine optimisation as mysterious voodoo magic or incomprehensible rocket science.
  2. Focus on getting things done rather than how the stats and reports will look.
  3. Provide transparency and clarity from the start.
  4. Never outsource any work or automate anything unless specifically requested.
  5. Be honest, approachable and always happy to explain in more detail.
  6. Keep reports concise, easy to follow and relevant.

Commercial Experience

I have commercial experience across all the main areas of SEO, including keyword research, website design and UI, competitor backlink analysis, content development, link building and PPC. I’ve worked with sites on range of different scales, from single person start-ups to multi-million pound national companies; you can view a selection here.

Choosing an SEO consultant

Plenty of people believe that picking the top result from Google will provide the best results. This is a dangerous tactic for several reasons:

  1. Their strategy may not work for you, particularly if it involves a huge budget over a long term period or spammy backlinks.
  2. They may be more committed to securing their own rankings over yours.
  3. There are lots of great consultants and companies out there who target long tail phrases, e.g. something related to the industry or SEO in a specific region.
  4. Google’s personalised search results mean you’re quite likely to see different results to other searchers.

Select an SEO consultant or company based on your own research or personal recommendations, and be extremely wary of anyone offering guaranteed positions.

If someone lists a charge for installing Google Analytics, run away quickly before they start working out their electricity costs.

Never take SEO advice from someone who just parrots what they’ve read online, who can’t explain their decisions without referencing someone else, and who believes they ‘can do SEO’ because they rank for their own name. If someone lists a charge for installing Google Analytics, run away quickly before they start working out their electricity costs.

The (Not So) Small Print

Please note that for confidentiality reasons I don’t provide specifics about campaigns, keywords, positions and so on, and companies are free to opt out of being mentioned by me anywhere on the Internet. This is to avoid giving their competitors any advantages or details about their SEO strategies.

Question? Feel free to get in touch.

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